According to the latest report by IMARC Group, titled, “Safari Tourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” The study provides a detailed analysis of the industry, including the global safari tourism market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights:

How big is the safari tourism market?

The global safari tourism market size reached US$ 31.82 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 45.19 Billion by 2028, exhibiting a growth rate (CAGR) of 5.85% during 2023-2028.

What is safari tourism?

Safari tourism is a form of a business model that offers individuals the chance to experience adventurous expeditions into forests. It allows individuals to experience a rustic way of life by exploring the scenery and the wildlife through adventurous safari and private safari experiences. It also helps tourists to relax, spend quality time with their friends and family, and indulge in several thrilling activities. In addition, it offers the chance to observe several types of wild animals, including leopards, jaguars, elephants, lions, tigers, and rhinoceros. Moreover, safari tourism encourages sustainable development by creating jobs and restoring wildlife areas and sites while conserving natural habitats. As a result, it is gaining immense popularity for providing exotic and nature-based experiences through direct booking, marketplace booking,and agents and affiliates accounts.

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What are the growth prospects and trends in the safari tourism industry?

The market is primarily driven by the rising interest in safari travel among influencers and bloggers on social networking sites with a larger follower base. They share posts related to travel advice and content about exploring unique destinations on social platforms such as Facebook, Instagram, Twitter, and Snapchat. Additionally, the growing popularity of tours and travel activities, the significant expansion of the travel sector due to social media, and the rising disposable income are contributing to the market growth. In line with this, the availability of customizable itineraries and the rising preference for distinctive and exotic holiday experiences are influencing the market growth. Moreover, several governments are taking the initiative to expand the travel and tourism industry while focusing on preserving natural forests to attract more international tourists and securing the safety of tourists through stringent safety protocols, well-trained guides, and effective wildlife management strategies, representing another major growth-inducing factor. Besides this, the implementation of effective marketing strategies to promote safari tourism is accelerating market growth. Apart from this, the safari tourism market is growing at different rates in numerous regions, with North America being the largest market due to increasing inclination toward exotic and nature-based experiences among individuals, rising availably of family-friendly accommodations, and specialized guides, growing awareness regarding mindful traveling, and increasing preferences of travelers to spend peaceful time amidst nature away from the noise and crowds in cities. Moreover, the industry is expected to face competition in the upcoming years as numerous key players are implementing competitive strategies to sustain their presence in the market. For instance, in April 2023, wilderness introduced a wilderness Mokete tented camp in the Mababe Concession of Botswana consisting of 124,000 acres situated between the Okavango Delta and Chobe National Park, that provides opportunities for observing wildlife, such as buffalos, lions, elephants, and hyenas.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Type:

• Adventure Safari
• Private Safari
• Others

Breakup by Group:

• Friends
• Families
• Couples
• Solos

Breakup by Booking:

• Direct Booking
• Agents and Affiliates Account
• Marketplace Booking

Breakup by Region:

• North America
• Asia-Pacific
• Europe
• Latin America
• Middle East and Africa

Who are the key players operating in the industry?

The report covers the major market players including:

&Beyond
Abercrombie & Kent USA LLC
Backroads
Gamewatchers Safaris Ltd.
Great Plains Conservation
Micato Safaris
Rothschild Safaris Ltd.
Scott Dunn Ltd. (Flight Centre Travel Group)
Thomas Cook Group Ltd.
Travcoa Tours & Safaris Limited
Wilderness Safari
Zicasso Inc.

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